MI_Poll_LogoPublic Opinion One-Year Out
Snyder is doing as good or better than Granholm and Engler

Lansing, Mich. – With one year to go before the 2014 elections, polling data shows that Governor Snyder is in as good or a better position than Governor’s Granholm and Engler at a similar point ahead of their first re-election campaign, according to historical analysis of past polling conducted by Marketing Resource Group (MRG). The analysis also shows that there is certainly room for improvement for Governor Snyder.

“Governor Snyder’s job approval is higher, more people believe the state is headed in the right direction and they are more optimistic the economy will be better one year from now than in a similar timeframe under both Governors Engler and Granholm,” said Tom Shields, president of Marketing Resource Group, Inc. “Snyder only trails the past two Governors in personal popularity. Some of the contentious issues of his first term have appeared to have polarized the Michigan voters.”

In September of 1993, Engler’s job approval was 49 percent and Granholm’s September 2005 job approval was 55 percent. Snyder’s job approval stands at 56 percent one year out from the 2014 election.

And though most Michigan voters have a favorable view of Governor Snyder (49 percent favorable and 42 percent unfavorable), Snyder trails both Granholm and Engler in overall personal popularity and the negative impressions of him are higher than either of the previous two Governors at this time in their first term in office. The favorable and unfavorable numbers one year out for Engler were 58 percent favorable and 35 percent unfavorable. In September 2005, Granholm was 54 percent favorable and 38 percent unfavorable.

The analysis also points out that the Governor may have a built in advantage in the campaign, as every Michigan Governor since 1962 has won re-election after her first term in office. Governor Snyder could also benefit from running during the middle of President Obama’s second term. Historically, a state candidate from the political party opposite of the current President tends to benefit from the “failed expectations” the voters have of the current President. Governor Engler’s first election was during President Clinton’s first term, and Governor Granholm’s re-election was during the first term of George W. Bush.

Click here to read the full analysis.

The October Michigan poll was conducted jointly by MRG and Mitchell Research and Communications. The polling in 1993 and 2005 was conducted by MRG.

Conducted October 6-10, 2013
(N=600 Likely Voters)
Live Telephone Interviewers
MOE + or – 4% at 95% Level of Confidence
77% Landline – 23% Cell Phone


About Marketing Resource Group, Inc.
Lansing, Michigan-based Marketing Resource Group, Inc. is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. For more than thirty years, MRG has conducted its bi-annual omnibus Michigan Poll™, tracking the pulse of Michigan voters on key statewide public policy and political issues. MRG is the only Michigan public opinion survey research firm that maintains nearly 30 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan.

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About Mitchell Research and Communications
Mitchell Research and Communications, Inc. is a Michigan based, national full-service firm specializing in public affairs, market research and political polling, political consulting, crisis management and legislative advocacy. The firm also provides voter identification and GOTV programs. The company has worked for corporate, association, political, governmental and media clients for more than 25 years. It has been the pollster for television stations and newspapers in Michigan, California, Missouri, Florida, and South Carolina. It’s main office and telephone center is based in East Lansing, Michigan.

Categories: MRG News