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LANSING, Mich. – More than 68 percent of Michigan voters believe the cherry should be the official state fruit, according to the latest statewide survey conducted by Marketing Resource Group (MRG) of Lansing. The question was asked as a response to the debate that has been ongoing in the legislature this session.

There is strong support for the cherry across the state, with the exception of the Upper Peninsula, where 57.9 percent of voters believe the blueberry should be the state fruit.

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“It looks like it’s cherries as the pick of the crop as our state fruit,” said Tom Shields, president of MRG.

The results also revealed that Democrats, Independents and Republicans all agree on the cherry over the blueberry.

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The actual wording of the question and the results are below:

Should Michigan’s state fruit be [ROTATE: the blueberry or the cherry]?

Blueberry: 21.5%
Cherry: 68.7%
Neither: 3.2%
Don’t know: 6.2%
Refused: 0.5%

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Marketing Resource Group’s Spring 2014 MRG Michigan Poll was conducted March 24 through March 28. The poll was conducted by live professionally trained telephone interviewers. The random sample, consisting of 600 likely voters who indicated that they will be voting in the November general election, has a margin of error of ±4 percentage points or less within a 95 percent degree of confidence.

The cluster sample was drawn from a list of voters likely to vote in the November general elections, which is determined by their participation in previous statewide general elections. The individuals included in that list and their voting histories are updated monthly. The poll sample is stratified by statewide voter turnout and is geographically representative of general election voter turnout in Michigan. Twenty percent of the respondents are likely voters who live in cell phone-only households. Those respondents were manually dialed, contacted and interviewed on their cell-phones and they indicated that they do not have a land line telephone in their homes.

About Marketing Resource Group, Inc.
Lansing, Michigan-based Marketing Resource Group, Inc. is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. For more than thirty years, MRG has conducted its bi-annual omnibus Michigan Poll™, tracking the pulse of Michigan voters on key statewide public policy and political issues. MRG is the only Michigan public opinion survey research firm that maintains nearly 30 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan.

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Categories: MRG News