2014 Pinnacle Award for Innovative Tactics and 2014 People's Choice Tactic Award.

2014 Pinnacle Award for Innovative Tactics and 2014 People’s Choice Tactic Award.

LANSING, Mich. – The Central Michigan Chapter of the Public Relations Society of America (CMPRSA) presented Marketing Resource Group (MRG) with a Pinnacle Award during the 2014 PACE Awards celebration on Thursday, April 24.

MRG was recognized for the No-Fault Auto Insurance Medical Kit, which was produced for the Coalition for Auto Insurance Reform. As a result of this tactic, awareness was dramatically increased and legislators were forced to keep no-fault reform on the legislative agenda for 2013. MRG received the highest award, the Pinnacle Award, for the Innovative Tactics category and also received the 2014 People’s Choice Award for public relations tactics.

“We certainly appreciate the recognition from our colleagues in the public relations community,” said Tom Shields, president of MRG. “This innovative project was truly a joint effort of our entire staff. They all share this award.”

The 2014 PACE Awards, held at the Old Town Marquee, also included the presentation of more than 30 awards to area businesses and partnerships that produced mid-Michigan’s best public relations and communications tactics and campaigns in 2013.

Held annually, the CMPRSA PACE Awards are mid-Michigan’s highest honor of public relations activities and are awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

More than 300 organizations have been recognized by the CMPRSA for excellence in public relations over the past two decades from nonprofit organizations, corporations and public and private agencies in Clinton, Eaton, Genesee, Gratiot, Ingham, Jackson, Livingston and Shiawassee counties. Submissions are judged based on quality of research, planning, execution and evaluation.

The 2014 PACE Awards Ceremony was made possible through the support of area sponsors including Martin Waymire Advocacy Communications, Jackson National Life Insurance Company, MLive Media Group Lansing, Truscott Rossman, Lambert, Edwards & Associates, Piper & Gold Public Relations, Edge Partnerships, Michigan Health and Hospital Association, Marketing Resource Group, Gravity Works, Pace Marketing & Communications, Web Ascender, and Trumpie Photography.

A full listing of the winners is available on the CMPRSA PACE Awards website.

Categories: MRG News