March 9, 2016


Tom Shields, Office: 517-372-4400, Mobile: 517-449-9810,
Dave Doyle, Office: 517-372-4400, Mobile: 517-449-9812,
Kara Douma, Office: 517-372-4400, Mobile: 517-896-5077,

Snyder Ratings Hit New Low
Right Direction Number Lowest in Five Years
Wrong Track Lowest in Three Years

LANSING, Mich. – The Flint water situation has taken a toll on Governor Snyder’s personal popularity. The Governor’s favorable rating has never been lower, and his unfavorable rating has never been higher according to a recent MRG statewide survey. Statewide the Governor’s favorable rating stands at 34% and his unfavorable is 51%.

Also, the number of people saying the State of Michigan is off on the wrong track is at its highest level since spring of 2013. Only 30% believe Michigan is headed in the right direction while 51% say we are on the wrong track.

“The recent controversies have taken a real toll on the Governor’s personal popularity and voters’ perceptions of the state’s direction,” said Tom Shields, President of Marketing Resource Group. “In a blink of an eye, the Governor’s positive perception and the voters’ positive feelings toward the direction of the state have been shattered. These numbers have completely reversed since the fall of 2014 just before the Governor’s re-election.”

The results and the wording of the questions asked by MRG follow. Attached is a trend chart showing both the Governor’s personal ratings and the State right direction/wrong track numbers since January of 2011.

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MRG Michigan Poll Spring 2016

The survey of 600 likely Michigan voters was conducted by live interview February 22-27, 2016. The sample was randomly drawn from a listed sample of all registered voters with a history of voting and stratified by city and township to reflect voter turnout. In addition, quotas for gender and cell phone interviews were met within each geographic area, and extra efforts were made to reach African Americans. Thirty percent of the interviews were conducted with cell phone only or cell phone dominant households.

A sample of 600 likely voters in Michigan yields a sampling margin of error of ±4 percent with a 95 percent confidence interval. The sampling margin of error for subgroups may be higher depending on the size of the subgroup. Sample size of GOP primary voters = 217. Sample size of DEM primary voters = 218.

About Marketing Resource Group, Inc.

Lansing, Michigan-based Marketing Resource Group, Inc. ( is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. For more than thirty years, MRG has conducted its bi-annual omnibus Michigan Poll™, tracking the pulse of Michigan voters on key statewide public policy and political issues. MRG is the only Michigan public opinion survey research firm that maintains nearly 30 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan.

Follow MRG on Twitter @mrgmichigan and on Facebook.

Categories: MRG News