Poll shows only 21 percent of Voters are likely to purchase recreational marijuana once it becomes legal

 

LANSING, Mich. – Fifty-six percent of Michigan voters last November voted in favor of legalizing the recreational use of marijuana but a new poll shows that only 21 percent of voters are likely to purchase it when it becomes legal.

 

The new statewide poll by Marketing Resource Group (MRG) found 21 percent of Michigan voters saying they will likely purchase marijuana for recreational use and 75 percent saying they are unlikely to purchase it, including nearly sixty-nine percent of Michigan voters responding that they are, “not likely at all.”

 

In 2018, a ballot proposal was voted on to legalize marijuana possession for adults aged twenty-one and older. The proposal allows for individuals to grow up to twelve plants at their homes. Additionally, the proposal places a ten percent tax on marijuana sales that will go towards local governments, K-12 education, and road maintenance. Municipalities are given the ability to prohibit or limit marijuana sales.

 

Polling before the election last year showed support for the proposal from baby boomers who are now a part of the over 65 demographic. But MRG’s Spring poll shows 85 percent of those over 65 say they are unlikely to purchase marijuana for their own personal use now that it is legal.

 

The poll showed self-identified Democrats and younger voters are the most likely to show up at the local marijuana stores when they open. Twenty-two percent of Michigan residents over the age of 20 still amounts to more than one million future consumers. The actual wording of the recreational marijuana question is below:

 

  1. Last fall Michigan voters approved the recreational use of Marijuana on a statewide ballot proposal. The legislature is now establishing rules for how the law will work. Once the law is established, how likely is it that you will purchase marijuana for personal use?

 

Very Likely………………………………….. 13.5%

Somewhat Likely…………………………….. 7.5%

Somewhat Not Likely……………………… 6.2%

Not Likely At All………………………….. 68.7%

Don’t Know…………………………………… 2.3%

Refused………………………………………….. 1.8%

 

Total Likely……………………………….. 21.0%

Total Unlikely ……………………………. 75.0%

 

 

Party Identification

 

  Democrat Independent Republican
Very likely 18.9% 8.4% 8.9%
Somewhat likely 5.5% 12.6% 5.7%
Total Likely 24.4% 21% 14.6%
Somewhat unlikely 7.4% 5.9% 5.2%
Not likely at all 61.3% 68.1% 78.8%
Total Unlikely 68.7% 74% 84%

 

 

Age of Respondents

 

  18-34 35-44 45-64 65+
Very likely 24.6% 13.0% 14.2% 4.2%
Somewhat likely 14.0% 8.7% 6.0% 4.9%
Total Likely 38.6% 21.7% 20.2% 9.1%
Somewhat unlikely 7.9% 7.2% 6.3% 3.5%
Not likely at all 49.1% 68.1% 69.0% 83.2%
Total Unlikely 57% 75.3% 75.3% 86.7%

 

 

MRG Michigan Poll Spring 2019

The survey of 600 likely Michigan voters was conducted by live interview April 9-13, 2019. The sample was randomly drawn from a listed sample of all registered voters with a history of voting and stratified by city and township to reflect voter turnout. 30% of the sample was conducted with cell phone users. In addition, quotas for gender and cell phone interviews were met within each geographic area, and extra efforts were made to reach African Americans. Thirty percent of the interviews were conducted with cell phone only or cell phone dominant households. These questions on the gas tax and road funding were a part of the 2019 Spring Michigan Poll® and were not commissioned by any outside 3rd party groups.

 

A sample of 600 likely voters in Michigan yields a sampling margin of error of ±4 percent with a 95 percent confidence interval. The sampling margin of error for subgroups may be higher depending on the size of the subgroup.

 

About Marketing Resource Group, Inc.

Lansing, Michigan-based Marketing Resource Group, Inc. (www.mrgmi.com) is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. For more than thirty years, MRG has conducted its bi-annual omnibus Michigan Poll®, tracking the pulse of Michigan voters on key statewide public policy and political issues. MRG is the only Michigan public opinion survey research firm that maintains nearly 35 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan.