LANSING, Mich. — Marketing Resource Group, LLC (MRG), a Lansing-based full-service strategic communications firm, is proud to announce its recent certification as a Women-Owned Small Business by the U.S. Small Business Administration.
“We are excited to receive this designation as we expand our services and grow our client base,” said Jenell Leonard, owner of MRG. “Women are constantly adapting and being innovative in every part of life and this certification highlights the opportunities that exist for women taking leadership roles in the workforce.”
Founded by Tom Shields in 1979, MRG transitioned ownership to Jenell Leonard in July of 2019. Leonard served as commissioner and director of the Michigan Film & Digital Media office, a post appointed by Gov. Rick Snyder, prior to her role at MRG. She also worked in the Executive Office as External and Strategic Affairs Director for Lt. Governor Brian Calley and as a staffer in the Michigan House of Representatives.
Integrity. Collaboration. Results. These MRG pillars are the focus of each MRG team member when it comes to providing public relations and consulting services to clients. The client approach is based on personal and positive relationships, professionalism, and teamwork.
“In public relations, establishing healthy communication in the workplace is a must,” said MRG’s Senior Account Manager, Chelsea Yi. “The environment that Jenell has fostered at MRG is such that all employees feel seen and heard. Being able to learn from one another each day is the best part of our workday.”
Even COVID-era working from home has not quenched the collaborative atmosphere and instead has honed communications skills and expanded and retained new clients through the pandemic.
“Our company is only as strong as our team. Together, we believe in achieving success for our clients, enjoying what we do and with whom we work,” said Leonard. “Delivering positive results for our clients is the greatest measure of our value.”
For WOSB certification, SBAs require that a business must be 51% women-owned and that women manage day-to-day operations and make long-term business decisions. The WOSB certification allows government and other entities with specific contracting goals to more easily identify and work with women-owned small businesses.
About Marketing Resource Group
Founded in 1979, Marketing Resource Group (MRG) has built a sterling reputation while specializing in public relations, public affairs, crisis management, media relations, political consulting, digital & social media, special events planning, survey research, and reputation management. MRG works closely with every client to strategize, plan, and execute a course of action that delivers real results.