As an experienced, aggressive firm, MRG takes a versatile approach using traditional and evolving media platforms for maximum impact. We work behind the scenes to tell your story and provide the media with the resources and facts they need to keep the public informed. Our team members have generated numerous placements, feature articles, photographs, live TV and radio interviews, talk show and guest appearances and much more. We take our experience to digital platforms, where our ability to run highly targeted ad campaigns has become the most efficient and effective way to communicate to your desired demographics. Looking to receive media training? We provide that, too!
Policy initiatives move quickly in Lansing. As legislation makes its way through the political system, it is important to develop a strategy and a plan of action that achieves the goals of the client. Our team works intimately with our clients to develop messaging, build a coalition that supports the strategy, and leverage our strong political relationships for your success.
Our team has experience planning and executing small and large-scale events. From planning a local event or fundraiser to coordinating national and international conferences with high-level dignitaries, we are your one-stop-shop for all of your event planning needs.
When seconds matter, you need a communications firm that can work swiftly and efficiently with great attention to detail. MRG has worked with a variety of local and national high-profile clients that require immediate communications services on some of the most sensitive topics. This requires creating a plan, managing internal and external communications, and navigating the issue or crisis to achieve a positive outcome for our client.
Survey research and issue polling is a foundation of MRG. This is an effective tool to better understand public perception of issues in various regions and communities beforemessaging is developed. Data that is collected can be leveraged to understand a community’s perception before starting a project, how best to communicate with the public as the project progresses over time and ways to mitigate any potential opposition. Our services include survey and polling research, focus groups, analytics and reporting, and messaging strategies.
Digital marketing and social media are critical to the success of a company, organization, or advocacy effort. From start to finish, MRG has the team in place to meet all your digital marketing and social media goals and expectations. From developing the messaging, designing materials, and targeting your audience, we develop a digital campaign that tells your story. The project is capped with reports and analytics that prove your wise investment.
There is strength in numbers and MRG prides itself in building and managing local, statewide, national, and international coalitions effectively and efficiently. This requires stellar organization skills, communications technique, stakeholder communications, and leveraging our connections and networks to build robust coalitions that represent our client’s values.
The MRG team has collectively nearly 100 years-worth of political experience. From working with candidates for local, legislative, gubernatorial, federal, or judicial races to running local and statewide ballot campaign initiatives, MRG is your one-stop shop to develop a sound and effective political strategy that wins on election day.
Organized. Thorough. Dependable. These qualities are essential to managing an association efficiently and effectively. The team at MRG works with associations to manage member communications, organize conferences and events, process administrative duties, and grow and expand membership – taking the association to new levels.
Navigating the public sector can be daunting. MRG has a breadth and depth of experience in working at all levels of government and takes pride in cultivating relationships and engagement with elected officials across the state.