Sometimes, a client comes to us with a clear picture of who they are trying to reach, but more often than not, more research is needed to ascertain this critical information. MRG specializes in survey research and has a wealth of experience with the following:
As a multi-client firm, understanding various industries, communities, and stakeholders plays an essential role in our teams day to day work. Questions we often find ourselves asking our clients are:
Understanding the motivations of our clients and what they hope to accomplish through our strategies is central to any successful marketing or public relations campaign. Even more important is understanding who our clients' stakeholders are, their beliefs and opinions, and how to craft and deliver our clients’ messages.
Our survey research tactics can include conducting focus groups, live phone surveys, online surveys, and more. In addition, our marketing and public relations tactics can include media relations, grasstops issue advocacy, coalition management, traditional media, social media, digital advertising, geofencing, etc. We have the know-how to build data-driven campaigns that reach stakeholder audiences from start to finish.
Reach out to us today to see how we can help your organization.
(517) 372-4400
Office: 215 S. Washington Square
Suite F, Lansing, MI 48933
Mailing: P.O. Box 15098
Lansing, MI 48901