.png)
Case Study
.png)
Our Home, Our Voice needed an efficient and effective way to convey positive news about advocacy efforts on local control issues to its constituents and the general public.
Our Home, Our Voice needed a coordinated coalition strategy to unify stakeholders, clarify messaging, and expand public engagement to protect local control.
MRG established a regular meeting schedule, mapped out key deadlines and timelines. Our team developed the coalition’s name and mission, created a comprehensive Messaging and Branding Kit, and identified and activated key stakeholders including coalition members, legislators, constituents, and grassroots leaders.
MRG built and managed the coalitions website and social media presence, developed a coordinated earned and owned media strategy and executed both digital and traditional advocacy campaigns. We produced clear effective communication tools such as newsletters, social media posts, and educational materials.
These actions allowed for positive stories to be shared with the public and community, for the public to see the effect of their support, and to inform and engage the supporter base. Through regular newsletters, strategic use of social media, and educationally based content, Our Home, Our Voice enhanced its message and increased outreach to protect local control.
MRG provided the following services:
Coalition Building
Website Design
Graphic Design
Social Media Creation and Content Development
Press Releases and Op/Eds
Media Interviews
Newsletters
Event Planning
Grassroots Advocacy
A strategically unified coalition with a clear message, strong stakeholder engagement, and a coordinated advocacy campaign capable of influencing public opinion and decision-makers.
See the artwork and graphics below that our team created.
Click below to explore the Our Home Our Voice Facebook page:
.png)