Who we are

Founded in 1979, Marketing Resource Group has built a sterling reputation as a full-service strategic communications firm specializing in public relations, public affairs, crisis management, media relations, issue advocacy, political consulting, digital & social media, special events planning, survey research, and reputation management. We work closely with every client to strategize, plan, and execute a course of action that delivers real results.


Our client approach is based on personal and positive relationships, professionalism and teamwork. We believe in success, and enjoying what we do and with whom we work. We believe that delivering solid results for our clients is the greatest measure of our value. As a woman-owned firm, MRG, LLC remains committed to providing quality services that exceed the expectations of our clients.

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Full Service

Client-focused

Relational

Woman-Owned

Marketing Resource Group, LLC is Certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program), as set forth in Title 13, Part 127 of the Code of Federal Regulations (CFR).

How can we help your organization?

Fill us in on your needs and we'll propose a solution

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Public Relations

Navigating the world with your important message can be daunting. Convoluted language and poor timing can make all the difference in the efficacy of your public image, not to mention the stress of feeling ill-equipped in handling public relations. 


MRG has a breadth and depth of experience in working at all levels of the public and private sector and is uniquely qualified in cultivating relationships and engaging with elected officials across the state. With on-hand experience in public relations, MRG can help you each step of the way, from media coaching and message development to crisis communications and audience analytics.

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Digital & Social Media

Have you ever paid top-dollar for digital marketing strategies with abysmal returns or found the demands of optimizing your message for the web overwhelming and time-consuming? We get it. When the world of marketing is ever-changing, it is critical to keep up with the new criteria to boost your campaigns.


With years of experience delivering proven results, MRG can meet your needs in every area of digital marketing: social media, email marketing, advertising, website development and management, graphic design, and video production.

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Issue Advocacy

The journey to Lansing to advance your initiative is often arduous, complex, and expensive. You need a team with deep knowledge of Michigan’s political system and experience covering all kinds of issue advocacy initiatives to help you form effective strategies.


We are here to help you achieve your goals through policy advocacy, political consulting, legislative advocacy, fundraising, coalition building, and political engagement.

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Survey Research

Playing constant guesswork when developing communications and marketing strategies can negatively impact your public message.


Survey research and issue polling is a foundation of MRG, the only Michigan public opinion survey research firm. With nearly 40 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan, MRG can bring you real-time data on your target audience.

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Event Planning

Planning and executing large or small-scale events requires the adaptability, grace, and know-how of an experienced events team.


From putting together a local event or fundraiser to coordinating national and international conferences with high-level dignitaries, we are your one-stop-shop for all of your event planning needs.

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The Latest on MRG

president biden trump polling data whitmer politics race
By Jenell Leonard 11 Oct, 2023
Presidential Politics Poll Results October 2023
26 Sep, 2023
There’s nothing like Pure Michigan summers and our MRG team made the most of it through a balance of work and play. Personally, I enjoyed checking off about 100 items on a summer bucket list with my kids (ages seven and four) and enjoying some long weekends on the lake. For the rest of the team, summer included trekking national parks, seeing bands live in concert, and attending college reunions.
energy utility providers public relations
By Emily Van Camp and Chelsea Yi 07 Jun, 2023
The Common Ground Alliance’s (CGA) annual conference is a shining example of collaboration and shared knowledge in action, bringing together damage prevention experts from all over the world. We appreciated the opportunity to represent Wolverine Pipe Line Company at this year's conference, which took place in the fun-filled city of Orlando, Florida. At the CGA Conference, professionals from different walks of life gathered with a common interest in the safety of underground infrastructure. Our group was excited to attend the many informative presentations on the latest developments of disaster preparedness and technology. The "Women in Damage Prevention" panel was a highlight for us. As supporters of equality and diversity, we found the panelists' accounts of hardship and eventual triumph motivating. Gender equality, leadership development, and encouraging women to assume positions of responsibility were all topics discussed in this session. During the panel discussion, we heard from inspiring women about their lives, struggles, and eventual successes. Mentoring, making connections, and learning new things were all cited as ways to advance one's career. It was eye-opening to see firsthand how diversity and inclusion aren't simply buzzwords, but rather essential ingredients for success and growth. In addition to the inspiring panel discussion, the CGA Conference was rich with chances to connect with like-minded professionals. Underground infrastructure protection was a hot topic in the exhibit hall, where cutting-edge technologies and novel approaches were on display. As we leave Orlando and the CGA Conference, we take with us a lot of information, ideas, and contacts. Our sincere appreciation goes out to the Common Ground Alliance for hosting such an outstanding conference, and we appreciate the chance to have represented Wolverine Pipe Line Company in Orlando. 
Jenell Leonard
By Vika Schlehuber 04 May, 2023
MRG owner featured in "Pollsters and Pundits" panel
19 Apr, 2023
2023 has been off to the races! From events, to issue advocacy, and polling projects, the MRG team has been hard at work. And, we’re growing! In this quarter’s edition, we provide client highlights, a profile on our new team member, and the launch of our updated MRG website.
By Emily Van Camp 14 Apr, 2023
Discover How Lucy's Expertise in Political Science and Marketing Will Benefit MRG's Clients
11 Apr, 2023
Jenell Leonard Joins "Mi Business Matters" Podcast
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