On September 7-8, 2022, MRG had a blast at Aerospace Industry Association of Michigan’s (AIAM) first ever AeroOne Summit at the JW Marriott Hotel in Downtown Grand Rapids. MRG started planning AeroOne in January, knowing that this event had the potential to increase visibility for AIAM and support its ultimate goal: to promote Michigan as a key player in the global aerospace industry. That potential became a reality when attendees around the world attended the first annual AeroOne Summit.
Within its first two years of existence, AIAM's team has grown the Association into a membership of over 130 statewide members, representing over 100,000 jobs in the aerospace industry in Michigan. “Five years ago, this [aerospace community] didn’t exist,” Tony Vernaci said at one of the panels, “This just proves our point that the industry in Michigan is really significant.” He went on to explain how AIAM provides information for companies troubleshooting through certification processes, services expansion, and building a network of companies that will grow their business.
MRG built and monitored a digital strategy leading up to the event. As a result, the attendee turnout exceeded expectations and the aerospace network was able to flourish. One of our account managers, Emily Van Camp knew that LinkedIn advertising would pay off, “Advertising your event on LinkedIn is often underestimated. But I knew that the algorithm would work in tandem with our targeting to draw in attendees who identified with our vision.”
The event had several industry professionals and thought leader panels speak to a packed ballroom, sharing their insights and vision for the future of aerospace. MRG coordinated over twenty AIAM members booths, creating a space for attendees to make B2B and B2C connections. Enhancing AIAM’s networking vision, MRG coordinated networking breakfasts, lunches, and dinners, as well as a cocktail reception.
If you are interested in our event planning expertise, don’t hesitate to reach out to Kaylee Mead, kayleem@mrgmi.com.
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